OLD TRICKS 🖱️ NEW CLICKS

Meet the Author

David Archer has been working in marketing for over 35 years, starting back when the Yellow Pages were the closest thing the world had to Google. Since then he has navigated every marketing shift—from print ads and direct mail to digital advertising, social media, and now artificial intelligence.

The tools may have changed, but one thing hasn’t: good marketing still comes down to understanding customers and getting their attention. David now spends his time testing modern marketing strategies and sharing what actually works—because even an old marketing dog can learn a few new click tricks.